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Globalization for IT and Technical companies

Globalization for IT and Technical companies

The pressure of globalization, with emphasis on the challenges of going to market faster, cheaper, and better, has had an impact on the software, high-tech and IT industries. 

Globalization and the pressure to launch more frequently, whilst maintaining loyalty and selling to an international audience, hinge on several factors: 

Faster development cycles:

The need to bring products to market quickly has led to shorter development cycles for software and IT products. Companies have had to become more agile and adopt development methodologies such as Agile and DevOps to keep up with the demands of the market.

This is further impacted by the loyalty of an installed based, and the need to have bug-free launches. 

See our Testing case study for more information

Cost optimization:

With the pressure to reduce costs, companies have had to find ways to optimize their processes and reduce waste. This has led to the widespread use of NMT to speed up localization (MTPE), which allows companies to reduce localization costs, and speed up time to market.

See our Microsoft Case study for how they improved the quality of their global communications, whilst reducing costs.


The pressure to improve efficiency and reduce costs has led to the adoption of automation in the software and IT industries. Automation has been used to automate testing, deployment, and other processes, which has led to faster development cycles and lower costs. The use of AI and intelligent workflows, allows companies like Jonckers to deliver faster, and while reducing costly human error.

Discover how our AI-powered Translation platform works

Focus on user experience:

Your competition is only one click away! This increases has led to a greater focus on user experience across all channels and markets. Companies are investing more in user research, customer loyalty triggers, user experience, self-service channels, impact of design, and quality testing to ensure that their products are intuitive, easy to use, bug-free and meet the needs of their customers.

Increased competition:

Companies are competing on a global scale, which has put pressure on them to innovate and differentiate themselves from their competitors. Cutting through the clutter with killer market content strategies to differentiate and stand out in a crowded market.

As a tech-enabled company serving companies like Adobe and Microsoft, we also focus heavily on customer innovation and customer service, to drive innovation and disrupt the LSP market, whilst driving customer satisfaction and retention 

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