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The pressure of globalization, with emphasis on the challenges of going to market faster, cheaper, and better, has had an impact on the software, high-tech and IT industries.
Globalization and the pressure to launch more frequently, whilst maintaining loyalty and selling to an international audience, hinge on several factors:
Faster development cycles:
The need to bring products to market quickly has led to shorter development cycles for software and IT products. Companies have had to become more agile and adopt development methodologies such as Agile and DevOps to keep up with the demands of the market.
This is further impacted by the loyalty of an installed based, and the need to have bug-free launches.
Cost optimization:
With the pressure to reduce costs, companies have had to find ways to optimize their processes and reduce waste. This has led to the widespread use of NMT to speed up localization (MTPE), which allows companies to reduce localization costs, and speed up time to market.
In this case study, we’ll explore how Microsoft safeguards its reputation, how their corporate culture influences communications, and what types of content Microsoft CE & S regularly translate.
The pressure to improve efficiency and reduce costs has led to the adoption of automation in the software and IT industries. Automation has been used to automate testing, deployment, and other processes, which has led to faster development cycles and lower costs. The use of AI and intelligent workflows, allows companies like Jonckers to deliver faster, and while reducing costly human error.
Your competition is only one click away! This increases has led to a greater focus on user experience across all channels and markets. Companies are investing more in user research, customer loyalty triggers, user experience, self-service channels, impact of design, and quality testing to ensure that their products are intuitive, easy to use, bug-free and meet the needs of their customers.
Companies are competing on a global scale, which has put pressure on them to innovate and differentiate themselves from their competitors. Cutting through the clutter with killer market content strategies to differentiate and stand out in a crowded market.
The positive effects of globalization pressure has therefore led to faster development cycles, cost optimization, automation, a focus on user experience, and increased competition in the software and IT industries. In essence, the customer gains from getting what they want, quicker.
At the same time, these pressures increase the challenges for content creators, design teams, testing engineers and product management in terms of cost, time to market and scaling up. Their efforts drive innovation, faster and cost-effectively lead to the development of new technologies and services, that have improved the software and IT industries.
As a tech-enabled company serving companies like Adobe and Microsoft, we also focus heavily on customer innovation and customer service, to drive innovation and disrupt the LSP market, whilst driving customer satisfaction and retention
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