The Jonckers Guide for Localization of E-learning Courses provides an in-depth look at the growing importance and benefits of localizing e-learning content. The global e-learning market is rapidly expanding, with estimates placing its value between $214 billion and $315 billion, and a compound annual growth rate (CAGR) of about 20%. This growth is driven by the increasing adoption of e-learning by corporations, with 98% of US companies incorporating online education into their training programs by 2020, up from 77% in 2017. The shift to e-learning has been shown to enhance revenue and profitability, with organizations reporting a 218% higher revenue per employee and 24% higher profit margins.

Localizing e-learning content is crucial for organizations operating globally or with multilingual workforces. It enhances accessibility, ensures compliance with local regulations, and maintains a consistent global company culture. Effective localization goes beyond simple translation; it involves adapting content to reflect local cultures, traditions, and technical standards. This includes considerations like color symbolism, imagery, formatting, and user interface design, all of which impact how e-learning courses are perceived in different markets. By localizing e-learning content, organizations can improve brand equity, increase employee and client retention rates, and ensure a globally consistent customer experience.