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Mountain Warehouse Case Study

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Introduction

Mountain Warehouse is a British outdoor retailer with over 330 stores worldwide, selling activewear and specialized equipment for outdoor sports.

They have been working with Jonckers since 2016 to localize their e-commerce experience into four different languages. In this case study, we will explore why Mountain Warehouse continues to work with Jonckers for their localization needs.

The Challenge

Mountain Warehouse faced the challenge of translating a large catalog of product descriptions, as well as additional elements for digital and social marketing, in order to maintain a consistent message across all languages and platforms.

Additionally, they sold their products through multiple online channels, including their website, Amazon, and eBay, which required careful attention to localization in order to effectively reach their target customers.

Key Points

Consistent message: Translated product descriptions, keywords, titles, and terminology lists into four different languages, ensuring a unified message across all languages and platforms.
Specialized pool of linguists: Used a trained and specialized pool of linguists and created translation memories to improve the quality of translations and reduce costs.
Unified launch: Helped Mountain Warehouse launch products simultaneously on all platforms and in all languages, with a unified message.
Cost and time savings: Reduced costs and time to market for Mountain Warehouse, allowing them to enter multiple new markets simultaneously and increase ROI.
Effective marketing campaigns: Provided a comprehensive e-commerce package in multiple languages, making marketing campaigns more effective and increasing ROI.

The Solution

Jonckers helped Mountain Warehouse translate a large amount of content, including product descriptions, keywords, titles, and terminology lists, into four different languages, ensuring a unified message across all languages.

They used their trained and specialized pool of linguists and created translation memories to improve the quality of translations and reduce costs. Jonckers also used WordsOnline, an AI-powered platform, to automate manual tasks and speed up the translation process while maintaining accuracy. This helped Mountain Warehouse reach new markets faster and break down language barriers.

The Result

Jonckers’ expertise in localization has helped Mountain Warehouse launch their products simultaneously on all platforms and in all languages, with a unified message.

By using WordsOnline and creating transparent workflows, Jonckers was able to reduce costs and time to market for Mountain Warehouse. Jonckers’ partnership with Mountain Warehouse provides a comprehensive e-commerce package in multiple languages, which has made their marketing campaigns more effective and increased their ROI by allowing them to enter new markets.

“Working with Jonckers over the past few years has significantly improved our time-to-market. Their quick turnaround times make it possible for us to enter multiple new markets simultaneously and increase our ROI.
What’s more, they get the tone spot-on in every translation. From Mountain Warehouse, we value Jonckers’ readiness to support our localization needs.”

– Mountain Warehouse
Localization Team

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