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JONCKERS Partners With Chain Reaction Cycles to Create Customized Solutions for Market Expansion

JONCKERS Partners With Chain Reaction

Belfast, Northern Ireland, December 1, 2014 – Chain Reaction Cycles, CRC, is the world’s largest online bike store delivering the best service, range and value. JONCKERS has partnered with Chain Reaction Cycles to support in their expansion into the European market. Chain Reaction Cycles is a family owned business which has experienced tremendous growth in the past few years, selling top brands such as Shimano, Vitus Bikes, Endura, Mavic and Nukeproof,. Chain Reaction Cycles is using JONCKERS sMarT, which enables them to release new content and products rapidly across several languages at once.

JONCKERS was brought onboard this year to help Chain Reaction Cycles compete with the rapidly growing market economy in Europe. JONCKERS sMarT allows for a quick time-to-market, at a reduced cost by combining customized machine translations with human post-editing.

“Chain Reaction Cycles’ growth strategy for 2014-2015 is focused on making it easier for our customers to buy from us, JONCKERS offered a reliable and cost efficient solution to allow us to reach more customers, more quickly.” explains Paul McIlroy, Head of Sales.

“Chain Reaction Cycles have had an incredible ride so far. Passionate cyclists and multisport athletes the world over know that CRC is the only place to go. CRC’s world class web experience provides all the right kit on a global basis. Our job here, as it is with all our eRetail clients, is to ensure CRC can reach their customers wherever they are in world, whatever language they speak.” Said David Ashton, Chief Revenue Officer at JONCKERS.


JONCKERS provides customized solutions for global adaptation- across linguistic, cultural and technical aspects of global market preparation. With tailor made technology packages, JONCKERS can help meet the needs of your specific business. To learn more visit JONCKERS.

About CRC

Beginning in 1984 as a family business in Northern Ireland, it has grown enormously and collectively has over 700 cyclists, runners and passionate professionals. With being the world’s largest online bike store, CRC offers the world’s largest range of cycling brands and products, first class customer service and delivery, all at competitive prices.


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