
Global Gaming – The Importance of Gaming Localization and Translation Today
Games being a globalized industry means that the game itself now has to be global – and that requires localization services. Gaming localization and translation is a key part of that. It’s not just a case of making sure that the menus and the instructions are in a local language anymore – it is about localizing the whole game in concepts that make sense to the host audience. That includes subtitling or, for big-budget titles, dubbing and voice-overs and a whole new audio production assignment. It includes translating game instructions and ideas in ways that users will respond to – a meeting of the mid-point between translation and game design. Localization also includes marketing for the game as well, ensuring it is brought in front of the audience in a way that is relevant to them. These are all part of what Jonckers can provide for gaming localization services.