Ecommerce Product Descriptions

Ecommerce Localization: Why Multilingual Product Listings Are Key to Success

Did you know? Seventy-six percent of online shoppers prefer buying products with information in their own language. Moreover, 40% say they will never buy from websites in other languages, according to CSA Research. So, if you want to attract global customers, a multilingual website isn’t a nice-to-have, but a necessity. And that requires localization. 

Yet ecommerce localization presents its own challenges, including the need to translate and update product descriptions in every available language. Manually localizing every listing is time-consuming, costly, and—depending on the size of your catalog—seemingly impossible. Fortunately, a continuous localization platform can automate the process, making it easy to keep your ecommerce website up-to-date.  

What Is eCommerce Localization?

Before we dive in, we need to define what eCommerce localization is all about. Simply put, it’s the process of adapting an ecommerce website or platform to meet the specific cultural, linguistic, and regional needs of a particular market. This includes translating content, changing payment methods and shipping options, and providing customer service support in the local language. The goal is to create an experience that feels natural and familiar to customers in that market, making them more likely to convert.

Localizing Product Descriptions

Accurate, scalable ecommerce translations are a must when accounting for changing product offerings, seasonality, and upgrades. To earn customers’ trust, product listings should match local sizes, units of measurement, and currencies. You also need to localize any accompanying graphics, product videos, and user reviews that will help customers make informed buying decisions.  


5 Benefits of Localized eCommerce Product Descriptions

Now that you know more about eCommerce localization, let’s take a look at five major benefits of localizing product descriptions.

eCommerce localization allows you to create SEO optimized product descriptions in multiple languages and optimize content for regional search engines. This is essential if you want to increase organic traffic. Why? Because product-related keywords vary by language, and different search engines use different algorithms to determine website rankings.

For example, say you want to drive more traffic to the Chinese version of your website. You’d need to optimize product descriptions for Baidu, the largest Chinese-language search engine.

Localized product descriptions inspire buyer confidence. Online shoppers who trust your product listings are accurate and more likely to buy. Plus, they’re less likely to return purchases because they choose the correct size, color, or other attribute, so the product meets their expectations.

For example, the French version of an online clothing store would offer women’s sizes starting at 32, 34, or 36, which is equal to XXS, XS, and S in U.S. sizes.

eCommerce localization helps build a strong brand image in new markets by showing that you understand and respect local customs, values, and preferences. 

For example, say you want to create an Arabic version of your website to do business in Saudi Arabia. You can alter product images that include models who don’t adhere to modest dress codes. This demonstrates that you understand the importance of modesty in the Muslim world, and more customers will trust your brand because of that.

eCommerce personalization is now the norm. Case in point, 71% of shoppers expect companies to deliver personalized experiences and 76% get frustrated when they don’t.

Localized product descriptions help you create those experiences by offering product recommendations in the customer’s preferred language. You can also send personalized push notifications, email offers, and rewards based on past purchases.      

Localized product descriptions and personalized recommendations enhance the shopping experience by providing shoppers with relevant information in their language. This is essential for increasing customer loyalty. In fact, 73% of online shoppers say that a positive experience is the key factor that influences their decision to return to an ecommerce website.

How to Automatically Updated eCommerce Product Descriptions

As you can see, every hour a localized product listing isn’t live on your site, you’re losing revenue. Fortunately, there’s a simple solution. Integrating a continuous localization platform with an eCommerce system such as Shopify, Magneto, or BigCommerce enables you to automatically keep product descriptions up-to-date. 

Here is how it works:

  • Content extraction. The localization platform scans your eCommerce system for text, images, and videos that require translation.
  • Automatic translation. Then the platform generates AI-powered translations in the target language(s).
  • Content review. Once the translations are complete, the platform sends the content to professional translators who review the quality.
  • Content integration. The approved translated content is then integrated back into the eCommerce system.
  • Content updates. As content is added or updated, the localization platform repeats the process to ensure the localized content remains up-to-date.

Now that you know more about how localization platforms work, it’s time to choose one for your organization.

WordsOnline: Your Continuous Localization Solution

In 2015, we launched our powerful, cloud-based AI platform, WordsOnline. It reduces costs, translates large volumes within tight deadlines, and gives you more control over the localization process. Here’s how it works: 

  • Visit Translate Now to order a translation instantly.
  • Upload your documents.
  • Select your language combination(s) and the quality of service.
  • Pay via PayPal or credit card.  

If you translate regularly, you can set up a monthly translation subscription to save time, costs, and administration. It’s that easy. Yet you don’t have to take our word for it. Our client success stories speak for themselves. 

Case study: Amazon translates millions of words per week

Amazon, a global eCommerce platform that sells over 350 million products, needed a solution to translate millions of words every month.  

Case study: Mountain Warehouse relies on 360-degree localization services

Mountain Warehouse, a British outdoor retailer, needed to localize its products into German, French, Italian, and Spanish to increase online sales.  


Scale Your eCommerce Localization with WordsOnline

It’s easy to see why companies such as Amazon and Mountain Warehouse trust us with their ongoing translation needs. Our AI-powered localization platform automates the translation process—without sacrificing quality or brand integrity.   

Want to learn more about how Jonckers can help you expand into new markets? Contact us today!


Change the way you translate!

Upload your documents to WordsOnline and pay online for a fast, simple service. 10% discount on your first order

We will help you transition to the new world of continuous localization!