Now that most research about purchasing decisions takes place online, your website is not only the critical first impression, but the primary source of information that earns sales. In today’s global market, it is critical to provide easily accessible online information that is accurate, complete and true to your brand image.
Jonckers gains an understanding of the most essential and challenging considerations facing each customer that is planning to launch and maintain websites in multiple languages, then applies a highly customized approach and specialized team to the task.
For instance, Jonckers helps customers navigate complex issues like preserving brand consistency and relevance, constantly updating dynamic content, and boosting search engine results – all requiring intense attention to linguistic and cultural adaptation. At the same time, because direct translations often are not effective when it comes to marketing content, Jonckers pays attention to the fine nuances and applies current cultural knowledge.
Ultimately, using Jonckers’ website localization services can empower clients to:
- More effectively reach and inform potential customers
- Improve awareness and understanding of products and services
- Improve customer experience by providing accurate, informative and culturally suitable content
- Create an experience in which users are not aware that the website was developed in a different source language
- Provide a vehicle for customers, partners and employees to communicate with the company
- Retain customers
- Decrease the cost of doing business, for instance by reducing call center volume
- Increase business results
To accomplish this, Jonckers utilizes:
- Glossaries and style guides that are constantly reviewed and updated
- Cutting edge and appropriate technology tools
- Linguists who are in-country and have contemporary cultural knowledge
- Linguists with particular experience in web and marketing content
- Project management tools and expertise to deliver high quality, and keep projects running on time and on budget
- Direct experience with many different industries, applications and languages
Deliverables
Jonckers has a firm understanding of the most up-to-date translation management technologies and applies them based on the requirements of each client and project.
Services
- Linguistic and cultural adaptation
- Search engine optimization
- Translation of web content, application and user interface
- Localization of online, interactive and multimedia content, and e-commerce transactional systems
- Subtitling and dubbing of movies, on-line videos and e-learning
- Creation of glossaries and style guides that help preserve brand identity
- Terminology management
- Translation memory management
- Web and multimedia production and publishing
- Project and workflow management
- Functional testing of the localized site to ensure that all features of the site work as expected. Linguistic testing of the online text to ensure the suitability of the text.
Jonckers looks forward to hearing more about your website localization objectives and helping you meet them. For more information about Jonckers’ website localization services, please click here.